Steeped in history, Ware is a town in East Hertfordshire, close to the county town of Hertford. Evidence of human settlement in the area dates back to the Mesolithic period, and the Romans had a significant base here. The town grew proportionately along the Old North Road, becoming a significant coaching stop with numerous inns along its main thoroughfare.

Ware's name refers to the natural weirs once found in the River Lea, which flows through the town, rich with archaeological remnants of Roman presence. The town also owns a historic rivalry with nearby Hertford, a competitive spirit first sparked in the 11th century. This rivalry is etched into the heart of Ware, echoed in the Ware Town Council's coat of arms featuring barge rudders and coach horns.

Ware's impact on Hertfordshire is displayed in its industrious past. Known for malt-making in the 17th century, Ware supplied malt to London's brewers. Although the last working malting in Ware closed its doors in 1994, the legacy of this trade is still visible in various areas of town.

The town also offers historical retreats like Hanbury Manor, a hotel and country club, and modern attractions such as the Wodson Park Sports and Leisure Centre. Visitors can also delve into Ware's history at its own museum, accredited by the Museums, Archives, and Libraries Council.

Ware is also home to GlaxoSmithKline, which has a significant manufacturing and research presence in the town, adding a contemporary edge to this ancient settlement. The town also boasts a thriving boating community, particularly on the Lee Navigation canal that flows through its core.